The role of design in MasterCard’s customer experience

Posted: 07/12/2017


Video interview with MasterCard’s SVP, Group Head, Customer Experience & Design

Cindy Chastain is the SVP, Group Head, Customer Experience & Design at MasterCard. In an interview at the Customer Experience Exchange for Financial Services US, she spoke about:

  • The challenges and opportunities in MasterCard’s CX transformation
  • The role of digital and design as part of the wider customer experience
  • How to deliver moments of truth for its customers
  • Personalisation vs automation, and which is more valuable in CX
  • The evolving CX landscape in the US market

Watch the full interview below.

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