CX TALK: How Nissan’s Internal Culture Drives Its Customer Experience

Contributor:Tania Silva-Jones
Posted: 01/10/2017

Gerhard Fourie is the General Manager Global Brand Strategy at Nissan. In an interview at the Customer Experience Exchange Europe he spoke about:

  • How to create a consistent CX aligned with the brand promise
  • The importance of building a distinctive internal culture
  • The challenges Nissan faced when differentiated the brand against its competitors
  • How branding is evolving in the digital age
  • Choosing vendors in a changing landscape

Watch the full interview below.

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Contributor: Tania Silva-Jones