What Makes an Effective Marketing Strategy? We Asked Coca Cola's CMO

zarina
Posted: 05/06/2015

Video interview with Ania Jakubowski, Chief Marketing Officer at Coca Cola.

We talk with Ania about the "central" role of marketing in achieving wider business objectives, how to increase customer loyalty, the top 3 components of an effective marketing strategy and the changing role of the CMO over the next 5 years.

zarina
Posted: 05/06/2015