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How is McDonald's Exceeding Customer Expectations Via Digital Channels?

Contributor: Richard Pain
Posted: 07/14/2015
Richard Pain
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Interview with Daniel Lee, Senior Director - Digital Experience Lead APMEA, McDonald's Corporation, about the role of digital channels at McDonald's. When you think about McDonald's, digital channels and mobile apps are unlikely to be the first things that come to mind. SEE ALSO: How a Digital Mindset Has Created Positive Brand Engagement


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Richard Pain
Contributor: Richard Pain