Customer journey analytics 101: The essential guide for marketing and CX
In 2018, understanding your customers’ journeys as they interact with your brand across touchpoints and channels is paramount for driving optimal business results. But with so many disparate channels, tools and data sources accomplishing this can be a near-impossible task (with traditional analytics methods and tools, that is). In this information-packed 64-page eBook, you’ll discover how leading marketing and customer experience teams are adopting cutting-edge journey analytics technology to g...
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