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Transform every digital CX moment with real-time insights at scale

This FREE webinar was recorded on:
Thursday, October 05, 2017
05:00 PM - 06:00 PM BST
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Managing the numerous moments in your customer’s journey with you is critical in transitioning them from prospect to brand advocate. Harness contextual, real-time data to ensure you are producing positive customer experiences.

This presentation will allow you to gain perspective to:

  • Boost customer relevancy to improve your retention rates
  • Create hyper-personalised engagement to meet customer needs
  • Ensure operational cohesion to provide a total customer experience
  • Move at the speed of your customers to meet and exceed their expectations

Shubhra Sinha, Vice President of Portfolio Marketing at DataStax and Manisha Datye, Director, of Integration CoE at TCF Bank will discuss why customer experience is fundamentally driven by data and how technology and cultural mindsets are equally important to be able to deliver delightful experiences and effortless service excellence to the customer.


Manisha Datye Datye
Director, Integration CoE
TCF Bank

Manisha Datye is the Director, Integration CoE at TCF Bank. She is driving IT transformation by modernising integrations, standing up the API technology stack, building an engineering practice at TCF, driving DevOps culture, and getting TCF ready for digital transformation. Previously, she has led many strategic initiatives with global teams focused on implementing a consistent enterprise-wide technology lifecycle, development processes, driving environment stabilisation, and optimisation and modernisation initiatives in integration space. She has a reputation for being a technology leader with a strategic mindset, collaborative style of leadership, results-oriented drive, and focus on team development.


Shubhra Sinha
Vice President, Portfolio Marketing

Shubhra Sinha is the Vice President, Portfolio Marketing at DataStax, where she leads the go-to-market strategy for customer experience. With her enterprise software background leading global programmes across digital transformation, enterprise mobility platforms, emerging solutions, smart & digital communities and software-as-a-service, she is passionate about driving business value for customers by effortlessly bridging the business and technology divide. Sinha has over 30 years of business and marketing experience. Most recently before DataStax, she was VP, Strategic & Partner Marketing at Apigee, a Google company, and prior to that she was Managing Director Emerging Solutions at Cisco, and Sr. Director Product Marketing at HP Software. She has also held leadership roles at various leading Silicon Valley start-ups.