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The yin and yang of your customer data

This FREE webinar was recorded on:
Wednesday, October 04, 2017
01:00 PM - 02:00 PM BST
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This webinar will look at how the increasing regulations around customers' data and the need for better customer knowledge are two majors challenges that can benefit each other to enable an advanced customer experience.

There are a number of regulations – PSD2, Open Banking, AML 4th Directive, MiFID II, GDPR – that are with us or due to take effect soon that put significant constraints on IT and business budgets. They can also be delays to a business i.e. in certain situations you can be prevented from trading unless you can demonstrate compliance. So how can these be leveraged in order to help companies?

Martin James, Regional Vice President, Northern Europe at DataStax, and Behrad Babaee, Solutions Architect at Avanade, will discuss these challenges and more.


Martin James
Regional Vice President, Northern Europe

Martin James is the Regional Vice President, Northern Europe at DataStax. He has has been in the IT industry for over 20 years, most recently focussing on single customer view and customer experience. His expertise is in helping data driven organisations to work with their data in highly effective ways - from aggregation and cleansing through to enrichment and unlocking data to gain a better understanding of customer behaviour.

Behrad Babaee
Solutions Architect

Behrad Babaee is a Solutions Architect at Avanade. He a hands-on Enterprise Architect, specialised in delivering innovative data driven solutions with high scalability, high volume, high throughput, and low latency constraints. He has extensive experience in working with different relational, document, key-value, and graph data stores. He has delivered mission critical solutions to clients in multiple verticals and spaces including financial services, oil and gas, regulatory, multidimensional data, and many more.