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How to Utilise the Cross Conversion Approach

Contributor: Maya Fowell
Posted: 09/20/2015
Maya Fowell
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Interview with, Attila Kun, the Head of Conversion Management at Novomatic.

Attila has adapted Novomatic’s affiliate model to create a new cross-conversion approach that aims to increase customer retention, improve the experience of the customer across multi-channel platforms and promote brand awareness.

Download the interview here

Maya Fowell
Contributor: Maya Fowell