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MaritzCX
MaritzCX

MaritzCX

MaritzCX is the world’s largest customer experience technology and research services company. We believe that every customer experience programme should deliver tangible high-value both to the business and customer. Through the right combination of technology, data, and research expertise, MaritzCX ensures the largest global organisations, can listen, learn and act on customer feedback to drive revenue growth and cost savings consistently year on year.

Some customer experience (CX) leaders are beginning to question the obsession with NPS, Overall Satisfaction, and other similar measures of overall CX performance. Why? Experience has shown that these measures can entice organisations to spend their time “chasing the score”, which can actually undermine CX success. You need to measure, monitor,...Full Article »