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Paul
Poels

Paul Poels

Paul Poels is the Global Head of Digital Analytics, Optimisation and Marketing Effectiveness at Philips. He has developed digital analytics as a capability in Philips, and has deployed this globally across all markets and Business Groups. Poels is continuously improving the maturity of digital analytics in the company, by developing new tools and ways of working, and training the marketing teams. He has been with Philips since 2009, working in various positions in strategy, marketing and digital marketing. Before Philips, Poels worked as a consultant for 9 years, at KPMG Consulting and at McKinsey. He graduated at Eindhoven University of Technology with a Master’s degree in Industrial Engineering.