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Enda Ridge

Enda Ridge is the Head of Data Science and Algorithms at Sainsbury's Supermarkets and the author of Guerrilla Analytics. He is an accomplished data scientist who sets up and grows data science teams to help businesses leverage data to stay competitive.

Ridge founded Sainsbury's Supermarkets' first data science team and his experience spans 10 years of consulting, software pre-sales and academic research. He has consulted to clients in the public and private sectors including financial services, insurance, audit, IT security and Retail. He is an expert in the agile delivery of practical data science where data and requirements change often and results must be explainable to high profile busisness and regulatory stakeholders.

Ridge is also the author of the book "Guerrilla Analytics - a practical approach to working with data".