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Ben fairbank

Ben Fairbank is the Head of Customer Experience at Grab, a ride-hailing app based in Asia. An internationally recognised leader in Customer Experience, Cultural Change Management and Operations, Ben has taken multiple companies to number 1 in their respective markets. He is constantly challenging the way businesses look at their people, who look after their customers.

With customer experience investments at the forefront of organisational strategies, how do you turn a business plan into an investment approved by the C-suite? Ben Fairbank, Head of Customer Experience at ride hailing app Grab, shares his key steps Showing a clear plan on how to measure your ROI is paramount in determining if the business plan is...Full Article »