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Adrian
Swinscoe

Adrian Swinscoe

Adrian Swinscoe is a customer experience consultant and advisor, and has been growing and helping develop customer-focused large and small businesses for 20 years. He has previously worked with Shell, FT and The Economist Group and has advised and consulted to numerous large and smaller businesses, helping them engage with their customers, build their customer retention and improve their service and customer experience.

Adrian is a huge fan of organisations that do great things for their customers and their people. He enjoys using research, stories and human insights to help create change and better results for his clients. Overall, he's a lover of simplicity and an advocate of the human touch with some really useful technology thrown in.

Adrian has an MBA from Cass Business School, City University as well as an MA in Economics. And he published a best selling book in 2016: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing (Pearson).

You can find more about Adrian via his blog, his Forbes column, LinkedIn, and on Twitter.

As firms are looking at strategy and budgets for next 12-18, how to improve customer service, customer engagement and customer experience are likely to be playing a large part in many of the discussions. Now, customer service and overall customer experience is pretty easy to understand. At least, it’s pretty straight forward to gauge what is good...Full Article »