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Brian Solis

Brian Solis is Principal Analyst at Altimeter Group. Solis studies the effects of disruptive technology on business and society. He has a very special ability to humanise all of these incredible trends to help see how technology and people are changing and what to do about it.

He is an award-winning author and avid keynote speaker who is globally recognised as one of the most prominent thought leaders in digital transformation, innovation and experience. Brian has authored several best-selling books. His latest book ,“X”, explores the intersection of where business meets design to create engaging and meaningful customer experiences.

Brian Solis, Principal Analyst at Altimeter Group, discusses key findings from his report The 2016 State of Digital Transformation. Capturing the state of digital transformation has become a staple in my research agenda. Every two years, I survey executives around the world to understand where they are, where they aim to go, and what challenges...Full Article »
Brian Solis, Principal Analyst at Altimeter Group, discusses the meaning of digital transformation in relation to customer experience and the 6 progressive stages organisations should take into consideration. Customer experience (CX) is one of the most important trends in business today as it brings companies closer to customers and customers...Full Article »