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Colin
Shaw

Colin Shaw

Colin Shaw has been recognised by LinkedIn as one of the world's top 150 business influencers with over 227,000 followers and voted one of the 'top 50 Marketing Thought Leaders Over 50'. His background is in operational line management and he has held many senior exec positions in corporate life. In his last senior role he led 3,500 people in call centres globally.

He founded Beyond Philosophy in 2002 and it was the first operational focused consultancy, training and research company in the world. They focus on helping organisations move their customer experience to the next level. Under Colin's leadership, Beyond Philosophy has helped many of the world's most prestigious organisations improve their customer experience, including American Express, FedEx, and Caterpillar.

Colin has also written five bestselling books on customer experience, with a new book coming out in July2016, and he is a commentator on CNN, BBC TV, NPR, LBC and many other publications and media. Colin is a renowned key-note speaker and has one of the best read blogs on customer experience.

Customer experience author, blogger and speaker Colin Shaw discusses how the differences between the actual experience a customer has and the way they feel about it; impacted by factors such as their memory of what took place. Professor Daniel Kahneman is a Nobel Prize winning psychologist and is notable for his work on the psychology of judgment...Full Article »
Customer experience author, blogger and speaker Colin Shaw says that successful companies have loyal employees. They also have loyal customers. But the question for researchers and consultants for the past two decades is how these two groups are related, if at all. Over the past 20 years, the connection between the two groups, loyal employee and...Full Article »
Customer experience author, blogger and speaker Colin Shaw outlines key steps to help you implement your new CX programme. Many companies are attempting to improve their customer experience by focusing on some of the right things and then ignore the others. Why? They don’t know what to do next. So while the vast majority of companies today know...Full Article »
Customer experience author, blogger and speaker Colin Shaw talks about common digital CX mistakes and how to overcome them.In case you missed it, the world has gone online. If you haven’t gone online with your customer experience, too, it’s time. To be honest, if you haven’t begun, you’re late. The digital transformation of your present customer...Full Article »
Customer experience author, blogger and speaker Colin Shaw talks about four crucial CX mistakes many organisations make. Are you one of them? There is a hidden experience every customer has with you. If you haven’t uncovered what it is, then you are probably making a huge mistake with your customer experience. Chances are, you are making more...Full Article »