signupnewsletter2.png

Paul
Sands

Paul Sands

Paul Sands is Director of Retail Development and Customer Experience at Bang and Olufsen.

Paul looks after all aspects of the retail experience including store location and design, staff training and new in-store proposition development. Prior to joining B&O Paul also held customer experience leadership roles in Barclays Bank and Virgin Atlantic, in the UK, Japan and Hong Kong.

He holds an MBA from Durham University, a PhD in sustainable innovation from Manchester Metropolitan, and is a regular conference speaker on customer engagement strategy.

Paul Sands, Director of Retail Development and Customer Experience at Bang and Olufsen and a CX Network Advisory Board member, predicts that one of the biggest trends for CX in 2017 is that ‘phygital’ will become more mainstream. It’s a buzzword so contrived it might make you itch, but one that we had all better get used to. Phygital refers to a...Full Article »