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Andrew MacKenzie

Andrew MacKenzie is the Marketing Director at Neopost. He is responsible for developing Neopost’s strategy in the evolving SME communications market and delivering Neopost’s go-to market activities in the SME market. He has worked for the company since 2001 in the US, France and the UK.

What does the modern marketer have to take into consideration for a successful campaign in the digital age and to ensure increased customer engagement?According to the Chartered Institute of Marketing (CIM), the term ‘marketing’ can be defined as “the management process responsible for identifying, anticipating and satisfying customer requirements...Full Article »