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Victor Milligan

Victor Milligan is the Chief Marketing Officer of Forrester Research.

As Chief Marketing Officer (CMO), Victor leads a global marketing organisation responsible for promoting and protecting the Forrester brand and converting customer insight into compelling and memorable client experiences.

Victor is an experienced senior marketing executive, having served as CMO at two previous companies, Nexage and Lavastorm Analytics. Victor established Nexage as the leader in the highly dynamic mobile advertising market that was driven by two mega-forces: the mobile revolution and programmatic technologies. He converted that leadership into three years of triple-digit growth. At Lavastorm, Victor positioned the company and its technology to enter the operational analytics space, helping enterprises understand and capitalise on an agile analytic approach to discover risks or hidden value in critical customer processes.

Prior to that, Victor was a Group Vice President & Senior Managing Partner for Gartner Consulting and ran the Global Industries group. Before Gartner, Victor spent nine years with Booz Allen Hamilton. Victor began his career in the US Air Force Space Command where he worked on classified satellite programmes and with the teams that launched the Global Positioning System, the foundation for so many location-based services today.

Read Victor Milligan's latest thinking on his blog.

Human emotion is a primary driver of how people feel about brands and the extent to which those feelings — along with needs/wants — drive spend. This basic reality sits underneath customer experience (CX) initiatives, as one of CX’s core objectives is to design experiences that evoke emotions that drive affinity and spend.SEE ALSO: The Customer...Full Article »
Victor Milligan is the CMO of Forrester and a CX Network Advisory Board member. In this article from The Global State of Customer Experience he discusses the change in the customer experience industry and how CX leaders can win in the age of the customer.CX remains a primary point of reference for business strategy as companies seek to compete and...Full Article »