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Marko Hein

Marko Hein is the Senior Director, Digital Solutions LEGO Systems.

Marko looks back on more than twenty years active participation in the digital industry. Some of his milestones include Deutsche Telekom where he oversaw the games business as Vice President Games. Prior to that Marko held various senior positions including General Manager for THQ International, Chief Games Officer for Bigpoint GmbH, and Director Acquisition & Development for Koch Media.

Prior to this, Hein worked for Nintendo Europe for more than 12 years where he was involved in several product releases, such as Pokémon, Nintendo DS and Wii. During this time he held positions such as Head of Product Analysis & Online, and Head of Business Development in Europe. Currently, Hein is overseeing the Digital Solutions area at LEGO System A/S as Senior Director Digital Solutions.

During his career, he has been in charge of numerous digital experiences for customers, ranging from website, mobile apps and other digital campaigns. While serving Nintendo, he introduced an advanced online loyalty system across Europe to improve the retention of existing customers.