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Kym Reynolds

Kym Reynolds is a senior marketing advisor for SmartFocus, where she is responsible to bringing the brand to life and helping their customers make the most of real-time marketing interaction technology. With an unashamedly enthusiastic approach to real-time marketing, Reynolds knows all about the huge impact disruptive technology has in bringing brands closer to their consumers.

Personalisation is key to successful marketing campaigns, customer journeys and driving incremental revenue, but how do you achieve this? Consumers are connecting with businesses and brands via multiple channels, which means marketers need do more to drive customer loyalty. Marketing teams need to harness actionable insights from the multiple...Full Article »