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Dominic Grounsell

Dominic started his marketing career in FMCG with Unilever and has worked across a diverse set of categories including Telco, Credit Cards and Insurance. Recently, he moved into FX and is now Global Marketing Director for Travelex. Outside of the day job, Dominic is a regular conference speaker and contributor to the broader marketing debate. He is a member of the Marketing Society board and has previously been Chairman of ISBA Executive Committee.

Dominic Grounsell, Global Marketing Director for Travelex, discusses three areas where marketing is changing most fundamentally: decision making, accountability and team composition....Full Article »