Craig James

Craig James is an XM Scientist specialising in CX for the APJ region. In this role Craig is responsible for APJ CX Advisory Services at Qualtrics, which support, guide, and advise organisations as they design and manage CX programs. Craig is a long-standing CX practitioner, bringing more than 15 years global experience in nurturing customer experience programmes, supporting leaders to measure and take action on feedback, and drive a customer-centric culture across iconic brands.


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