Chris Travell

Chris is passionate about improving the customer experience of European and North American automotive manufacturers. What does this mean? Manufacturers spend millions to get customers to visit their dealerships, but if the customer experience is not exemplary, that investment is squandered. That needs to be changed. One customer at a time. Chris’ 30+ years of automotive industry experience has been spent showing clients how to make the most of their data and translate them into positive business outcomes. His MBA is from McMaster University, specializing in Marketing and International Business. He then received a graduate scholarship to attend the renowned Institute for International Studies and Training in Tokyo, Japan. Attempting to combine his Japanese experience with his lifelong passion for the automotive industry, Chris started out his career working for Mazda and Toyota in various head office and field capacities. He joined JD Power & Associates in 1994 and established their Canadian office. In 1996 he came to Maritz where he was responsible for the Canadian automotive research consultancy. In addition to being widely quoted on issues related to the automotive industry, he has spoken at many international gatherings including the Google ThinkAuto conference (3 times), the Financial Post conference (5 times), the ESOMAR automotive conference in Wolfsburg, Germany (1 time), and the Denne Public School Career Day (1 time...not invited back). He is intensely interested in WW1 history, especially as it relates to the 3rd battle of Ypres, close-up magic, The Return of the Prodigal Son in the Hermitage Museum, and golden retrievers - but not necessarily in that order.

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