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Digital marketing trends 2017: A snapshot
It’s been a year since our last Digital Marketing Trends report and plenty has changed within the industry. Content marketing has gathered more traction through the arrival of new formats and social channels, including the rising importance of live-streams and micro influencer partnerships. And technological advancements have made buzzwords such Read more
Tags: digital marketing | digital | marketing | trends
IBM Interview: How CX Leaders Can Drive a Successful Digital Transformation
CX Network interviewed Drew Crisp, Digital Leader, Communications Sector, IBM iX, about the rising focus of digital transformation within organisations – and how it’s affecting customer experience strategies in particular. In this interview Drew discusses:How leaders today can make their CX a competitive differentiator through a digital focusWhy Read more
Tags: Customer Experience | digital transformation | video | interview | IBM
Digital Transformation Insights From Philips
Vijay Solanki is the Senior Director – Digital Innovation at Philips. In his presentation at the Digital Marketing Exchange he spoke about: 1) Digital innovation: what it is, why it’s important, why you need to do it, and why you need to do more of it 2) Digital transformation: for any element of digital to happens, especially in traditional Read more
Tags: digital | philips | video | digital marketing exchange | presentation
BBVA Compass Customer Interactions
Kristin Julbert is the Director Client Experience at BBVA Compass. In an interview at the Customer Experience Exchange for Financial Services: US, she spoke about:The challenges of measuring and improving the quality of customer interactionsThe elements of a great metrics strategy to turn insights into actionThe role of digital in a consumer- Read more
Tags: video | interview | bbva | CX Exchange FS US | digital | data
CX TALK: How the Latest Digital Developments Will Shape the Future of Marketing
At the Digital Marketing Exchange in London, Lucien van de Hoeven, Executive Vice President, EMEA at MarketShare, hosted an insightful interactive panel discussion on the latest digital trends and developments and how these will shape the future of marketing. Panelists include:Kristof Fahy, Chief Marketing Officer, Telegraph Media GroupSimon Hall Read more
Tags: digital | marketing | trends | digital marketing | digital marketing exchange | video | panel
Nordic Choice Hotels Digital Retention Strategy
Theresa Mattison is the Head of Ecommerce at Nordic Choice Hotels. In an interview at the CX Exchange Europe, she spoke about:Attracting and retaining customers through digital channelsThe implementation of a digital strategy to become stronger in retentionHow executives can build a case study for a digital strategyBuilding an emotional connection Read more
Tags: video | interview | nordic choice hotels | travel | digital | strategy
Digital Customer Experience Vodafone Netherlands
Katja Sizova is the Head of Digital at Vodafone Netherlands. In an interview at the Digital Marketing Exchange.How to engage with customers on a human level in a digital worldThe role of digital marketing in shaping a CX strategyHow the landscape is changing further in the next 5 yearsAdvice for digital professionals to create loyalty and Read more
Tags: interview | video | Vodafone | digital marketing | digital marketing exchange | Customer Experience
Argos’ Transformation to a Digital Leader
Andy Brown is the Central Operations Director for Argos. At the Digital Marketing Exchange in London he held a presentation about Argos’ journey from being a traditional catalogue retailer to becoming a digital leader. Watch his full session below.
Tags: digital | transformation | argos | video | presentation | digital marketing exchange
LEGO’s Building Blocks to a Digital Experience
Marko Hein is the former Senior Director Digital Solutions at Lego Group. In this interview from the Customer Experience Exchange Europe, he talks about:How you build customer connections and engagement in a digital worldThe biggest challenges the face in moving towards digitalKeeping up with LEGO’s brand promise in the digital spaceNot making a Read more
Tags: digital | Customer Experience | lego | interview | video | cx europe
eBay Media Mix Modelling Strategy
Mike de Halpert is the Global Head of Strategic Analytics of eBay. In this presentation from the Digital Marketing Exchange in London, he discusses eBay’s media mix modelling (MMM) strategy and how it ties into digital marketing. Watch his full session below.
Tags: digital | marketing | digital marketing | digital marketing exchange | ebay | video | presentation
46 results
of 5