content
Where does customer experience begin?
October 20 by CX NetworkA guide to exploring the impact of content on customer experience and how to make sure that your content provides customer value at every touch point
The Secret to LinkedIn's Content Marketing Strategy
April 04 by Oliver SlotJason Miller is the Global Content Marketing Leader at LinkedIn where he leads worldwide content and social media marketing initiatives. He helps marketers understand how to take advantage of digital...
5 Key Takeaways From the Digital Marketing Exchange 2016
October 05 by Shay KhosrowshahiThe latest edition of the Digital Marketing Exchange took place in London last week, offering attendees two days filled with insightful presentations and networking opportunities for leaders in variou...
Why Content is King in Digital Marketing
November 04 by Zarina de RuiterInterview with the Digital Content and Publishing Director at Barclays in which he discusses getting the right content at the right time during a customer’s journey.
How Procter & Gamble's Prestige Became a Leader?
September 23 by Zarina de RuiterProcter & Gamble Prestige discusses its journey from only spending 10 per cent of the marketing budget on digital, to becoming a leader in digital marketing two years later.