branding
How to use ChatGPT to elevate your CX function
February 09 by Melanie MingasCX Network looks at the real-life CX projects ChatGPT is facilitating and the brand values it is best suited to
The 3 Cs of brand messaging: Consistency, clarity and character
May 23 by Abdaraouf ZouaiThis guide outlines the importance of consistency, clarity and character in your brand's messaging
How Changing Customer Expectations Have Redefined Branding
October 17 by Shay KhosrowshahiThe rise and growth of digital has had a major impact on CX. The positive or negative experience customers receive across multiple touch points is what now defines an organisation’s brand.
Employing a Brand Identity as a Competitive Advantage for CX
September 17 by Zarina de RuiterCreating an external brand identity, Aktia Bank has raised the customer experience game in the financial services industry