Market Report: How to Tackle the Biggest Customer Loyalty Challenges in Telecoms

Contributor: Zarina de Ruiter
Posted: 02/06/2017

Long-term customer loyalty is the holy grail for many companies, but it’s often easier said than done. And in no industry is this, arguably, more challenging than within telecoms.

With a highly competitive market, mergers and acquisitions impacting upon brand identity, customer service not always being best-in-class, and customers switching brands frequently because they feel they’re not being rewarded for staying with the same company; loyalty is the one challenge within telecoms that few have truly cracked.

SEE ALSO: Customer Experience Predictions for 2017

In this report, we look at three key aspects related to loyalty: M&As, customer service & satisfaction, and churn. We highlight the challenges within each and what companies can do to turn the loyalty challenge into an opportunity; allowing them to stand out in an oversaturated market and make those customer wins stick for the long-term.

Along the way we share top tips and learnings from brands including Deutsche Telekom, Comcast, and Vodafone Germany, all of which will help you optimise your strategies and achieve long-term customer loyalty in 2017 and beyond.

Market Report: How to Tackle the Biggest Customer Loyalty Challenges in Telecoms.
By entering your information and submitting the form, you give the CX Network and partners permission to contact you with relevant offerings.
To continue viewing this content please fill out the form below and become an CX Network member.
Already a CX Network member? Sign in below to download.
You may login with either your assigned username or your e-mail address.
The password field is case sensitive.
Forgot your password?
Not a member?

Join CX Network for:
  • Access to expertly produced market reports, CX Talk videos, industry interviews, white papers, infographics, podcasts and more
  • Weekly newsletters with a round up of the latest content
  • Exclusive invitations and offers to attend our global customer experience and marketing events
  • Networking opportunities with an extensive community of CX decision-makers
Contributor: Zarina de Ruiter