Innovative Ways to Increase Fan Engagement as Learned From the NFL, Ascot and the WTA

Contributor: Zarina de Ruiter
Posted: 08/10/2015
Innovative Ways to Increase Fan Engagement as Learned From the NFL, Ascot and the WTA
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A video series where fans can engage with players, a dedicated content website and a VIP treatment are just some of the their successful initiatives. Fan engagement is unique within customer experience and marketing in that this passionate group of people is much more involved with the brand than the average customer. This provides an

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zarina
Contributor: Zarina de Ruiter