CX TALK: How Philips Engages With Customers on a Human Level
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Anouk Vastert is the Global Director Transformation, Marketing & Digital at Philips Consumer Care. In this interview from the Digital Marketing Exchange she discusses:
- Building loyalty within the any time, anywhere, any place principle
- How to engage with customers on a human level in a digital world
- The challenge of undergoing a company-wide culture change
- The changing role of the marketer in a digital world
- Emerging solutions that support the digital marketing industry
Anouk Vastert is the Global Director Transformation, Marketing & Digital at Philips Consumer Care. In this interview from the Digital Marketing Exchange she discusses:
- Building loyalty within the any time, anywhere, any place principle
- How to engage with customers on a human level in a digital world
- The challenge of undergoing a company-wide culture change
- The changing role of the marketer in a digital world
- Emerging solutions that support the digital marketing industry
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