CX TALK: eBay’s Media Mix Modelling Strategy
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Mike de Halpert is the Global Head of Strategic Analytics of eBay. In this presentation from the Digital Marketing Exchange in London, he discusses eBay’s media mix modelling (MMM) strategy and how it ties into digital marketing.
Watch his full session below.
Mike de Halpert is the Global Head of Strategic Analytics of eBay. In this presentation from the Digital Marketing Exchange in London, he discusses eBay’s media mix modelling (MMM) strategy and how it ties into digital marketing.
Watch his full session below.