Why, When and How to Invest in Your Customers

Contributor: Zarina de Ruiter
Posted: 06/10/2015
Investment to fix the gap between loyalty programmes and actual customer loyalty
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These retention strategies will bridge the gap between loyalty programmes and actual customer loyalty.The Communications Customer Satisfaction Survey carried out in 2013 suggests that apathy is compelling more mobile users to stick with their current supplier than strong customer experience. Similarly, a study of 4000 costumers from around the

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Contributor: Zarina de Ruiter