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Loyalty
Contributor: Adrian Swinscoe
Posted: 04/17/2017
Are You Truly Engaging With Your Customers?
As firms are looking at strategy and budgets for next 12-18, how to improve customer service, customer engagement and customer experience are likely to be playing a large part in many of the discussions. Now, customer service and overall customer experience is pretty easy to understand. At least, it’s pretty straight forward to gauge what is good, Full Article »
Contributor: Tania Silva-Jones
Posted: 10/18/2016
Philips Customers Human Level Digital World
Anouk Vastert is the Global Director Transformation, Marketing & Digital at Philips Consumer Care. In this interview from the Digital Marketing Exchange she discusses:Building loyalty within the any time, anywhere, any place principleHow to engage with customers on a human level in a digital worldThe challenge of undergoing a company-wide cultu Full Video »
Contributor: Zarina de Ruiter
Posted: 06/21/2015
Find out how the WTA utilises digital platforms and player involvement as a gateway to fan connection.To celebrate the start of an exciting sports season, with among others Wimbledon, Royal Ascot and the US Open, CX Network is shining a spotlight on the sports industry and a unique part of the customer experience industry; fan engagement.SEE ALSO Full Podcast »
Posted: 11/07/2016
NPS Data Customer Experience Success
Net Promoter Score (NPS) has become the most widely accepted measure of customer loyalty and retention. It is also the only customer experience metric proven to be a leading indicator of a company’s growth potential and financial health. For companies using NPS as part of their customer experience management (CEM) programme, one of the most common Full Whitepaper »