Contributor: Maya Fowell
Posted: 04/20/2016
It is a well-known fact that it is much cheaper to retain an existing customer than acquire a new one. However, in a demanding and fickle market, where one tariff change or negative customer service interaction could lose you a customer, how can operators keep your customers engaged, satisfied, and most importantly spending on their networks?SEE AL Full Article »
Contributor: Tania Silva-Jones
Posted: 10/18/2016
Philips Customers Human Level Digital World
Anouk Vastert is the Global Director Transformation, Marketing & Digital at Philips Consumer Care. In this interview from the Digital Marketing Exchange she discusses:Building loyalty within the any time, anywhere, any place principleHow to engage with customers on a human level in a digital worldThe challenge of undergoing a company-wide cultu Full Video »
Contributor: Zarina de Ruiter
Posted: 06/21/2015
CX Leaders
Find out how the WTA utilises digital platforms and player involvement as a gateway to fan connection.To celebrate the start of an exciting sports season, with among others Wimbledon, Royal Ascot and the US Open, CX Network is shining a spotlight on the sports industry and a unique part of the customer experience industry; fan engagement.SEE ALSO Full Podcast »
Contributor: IQPC Editorial Team
Posted: 03/21/2016
The retail industry has undergone a significant change in recent years. With the rapid rise in online stores and mobile shopping, the high street has seen a decline in footfall, and the lifetime customer loyalty many brick-and-mortar stores were accustomed to is no longer a given.Retailers have to work harder and focus more on delivering a wow expe Full Whitepaper »