signupnewsletter2.png

The Big Book of Customer Insight, Data & Analytics

Contributor: Zarina de Ruiter
Posted: 11/14/2016

Customer insight, data & analytics have become an imperative part of customer experience. With constantly rising customer expectations and an increasing demand for a quicker service, more channel choice and a highly personalised interaction, the only way you can achieve all three of these and ensure you’re providing an excellent CX is by truly knowing your customers.

Topics covered within this report include:

  • Trends and challenges within customer insight, data & analytics
  • The changing customer insight landscape
  • Brands that excel at utilising customer insight, data & analytics for CX
  • New measurement metrics to capture customer date
  • From big data to predictive analytics
  • Using insight for segmentation and personalisation
  • The importance of data privacy to build customer trust
  • What changing data protection laws mean for global customer insight professionals
  • The future of customer insight, data & analytics
  • Practical advice and learnings, including a case studies, CX TALKs, top tips and interviews
  • And much more

Based on research carried out with industry leaders from the likes of BBC Worldwide, The Walt Disney Company, Bang & Olufsen, Spotify, EE, QVC, Financial Ombudsman Service, and many more, we provide you with the ultimate guide to utilising customer insight, data & analytics to excel at customer experience.

Thank you, for your interest in, The Big Book of Customer Insight, Data & Analytics.
By entering your information and submitting the form, you give the CX Network and partners permission to contact you with relevant offerings.
To continue viewing this content please fill out the form below and become an CX Network member.
Already a CX Network member? Sign in below to download.
You may login with either your assigned username or your e-mail address.
The password field is case sensitive.
Forgot your password?
Not a member?

Reasons for Joining
  • Address your challenges through knowledge sharing with peers from our global network of specialists.
  • Benchmark your business initiatives with the who's who in the field.
  • Hear from industry pioneers how to maximize ROI in today's challenging economy.
  • And best of all It's FREE!
zarina
Contributor: Zarina de Ruiter