CX TALK: Standard Life’s Changing Business Culture to Become Truly Customer-Driven
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Stephen Ingledew is the Managing Director, Customers & Marketing at Standard Life. In his session at the Customer Experience Exchange for Financial Service, he spoke about the change in business culture, including the impact of social changes and customer behaviour, on the road to true customer-centricity.
You can watch his full presentation below.
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Stephen Ingledew is the Managing Director, Customers & Marketing at Standard Life. In his session at the Customer Experience Exchange for Financial Service, he spoke about the change in business culture, including the impact of social changes and customer behaviour, on the road to true customer-centricity.
You can watch his full presentation below.