The role of design in MasterCard’s customer experience
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Video interview with MasterCard’s SVP, Group Head, Customer Experience & Design Cindy Chastain is the SVP, Group Head, Customer Experience & Design at MasterCard. In an interview at the Customer Experience Exchange for Financial Services US, she spoke about: The challenges and opportunities in MasterCard’s CX transformationThe role of digital and design as part of the wider customer experienceHow to deliver moments of truth for its customersPersonalisation vs automation, and which is mo...
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