CX TALK: Nissan’s Emotional Customer Engagement Strategy

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CX Network
CX Network
03/21/2017

Gerhard Fourie is the General Manager, Global Brand Strategy at Nissan. In his presentation at the Customer Experience Exchange for Europe he discussed the need to have conversations outside of the purchase process to increase customer engagement on an emotional level – and how they’re achieving this at Nissan. Watch his full session below.

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