CX TALK: MasterCard’s Customer Experience Transformation
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Cindy Chastain is the SVP Group Head, Customer Experience & Design at MasterCard. In an interview at the Customer Experience Exchange for Financial Services US she spoke about:
- The challenges and opportunities within guiding the transformation of MasterCard’s CX
- The role of digital and design in the overall customer experience
- How MasterCard delivers Moments of Truths for its customers
- Personalisation vs Automation
- The evolution of customer experience within the US market
Cindy Chastain is the SVP Group Head, Customer Experience & Design at MasterCard. In an interview at the Customer Experience Exchange for Financial Services US she spoke about:
- The challenges and opportunities within guiding the transformation of MasterCard’s CX
- The role of digital and design in the overall customer experience
- How MasterCard delivers Moments of Truths for its customers
- Personalisation vs Automation
- The evolution of customer experience within the US market
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