CX TALK: How Nissan’s Internal Culture Drives Its Customer Experience

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Gerhard Fourie is the General Manager Global Brand Strategy at Nissan. In an interview at the Customer Experience Exchange Europe he spoke about:How to create a consistent CX aligned with the brand promiseThe importance of building a distinctive internal cultureThe challenges Nissan faced when differentiated the brand against its competitorsHow branding is evolving in the digital ageChoosing vendors in a changing landscapeWatch the full interview below.

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