CX TALK: How du Engaged Partner’s Employees to Create a Company Wide Customer-First Culture

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Johann Schradt is the Director Customer Experience Assurance at telecommunications organisation du, the second biggest operator in the UAE.


At the CEM Telecoms summit in London he spoke about the importance of engaging employees, and partner’s employees, to create a company wide customer-first culture.

He said: “It’s no longer just about engaging the people that work for you, it’s about engaging the people that work for someone else but our representing your company.”


Johann Schradt is the Director Customer Experience Assurance at telecommunications organisation du, the second biggest operator in the UAE.


At the CEM Telecoms summit in London he spoke about the importance of engaging employees, and partner’s employees, to create a company wide customer-first culture.

He said: “It’s no longer just about engaging the people that work for you, it’s about engaging the people that work for someone else but our representing your company.”


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