Case Study: How Clarabridge Achieved Quality Targeted Leads
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This case study outlines how Clarabridge met their goals through online lead B2B marketing activities.
Clarabridge, a customer experience and service solution provider, came to CX Network with 3 clear objectives:
- Increase brand awareness
- Generate marketing qualified, measureable leads for their sales team to pursue
- Be seen as a thought leader
After sponsoring a whitepaper on the CX Network online platform with an 8-week marketing campaign, CX Network exceeded Clarabridge’s initial expectation of 100 leads, by generating over 222 downloads for their report.
“Our expectations were definitely met; we got very good quality leads. The CX Network team were very well organised and helpful. It was a great experience overall,” said Elizabeth Clor, Senior Director of Content Marketing at Clarabridge.
Download the below case study for more information on:
- Pre-campaign
- Campaign execution, including emails, newsletters and social media campaigns
- Post campaign, including generating brand awareness and high quality leads
SEE ALSO: Market Report: How to Capitalise on the Digital Disruption Impacting Customer Experience
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