How to Get Your CEO ‘on Board’ of Your Customer Experience Strategy

Contributor: Dr Phil Klaus
Posted: 05/05/2015
Senior Management Buy-in | Customer Experience
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It can be difficult for CX leaders to gain senior management buy-in, so what are the key considerations to take when talking to your CEO?Dr. Phil Klaus is a Professor of Customer Experience and Marketing Strategy. His award-winning research has appeared in a wide range of journals and he is a frequent keynote speaker at public and in-company

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Dr Phil Klaus
Contributor: Dr Phil Klaus