Why Senior Management Need to Change Their Behaviour to Transform the Customer Experience

Contributor: Mike Ashton
Posted: 02/07/2016
Senior Management  Transform the Customer Experience
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Mike Ashton, Managing Director of customer experience specialists ABCG, discusses why senior managers need to change their own behaviour if they want to improve the customer experience delivered by the entire organisation. My conversations with business leaders suggest that the challenge of delivering a customer experience (CX) that’s

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Mike Ashton
Contributor: Mike Ashton