CX TALK: The Impact of Digitalisation on Tele2's Customer Experience Strategy

Contributor:Zarina de Ruiter
Posted: 04/05/2016

Nina Gyubbenet, Customer Experience Management Director at Tele2, spoke to CX Network at the CEM in Telecoms Global Summit about data, digital and the changing face of customer experience.

In this interview Nina discusses:

  • What their biggest CX challenge for 2016 are, including becoming a data-driven company to deliver more value to the customer
  • The biggest investment focuses in the next 12-18, including Big Data, CEM platform and digital/e-commerce solutions
  • The digitalisation of the industry and how it impacts Tele2
  • That listening to the Voice of the Customer and measuring NPS at all relevant touch-points are some of their biggest projects on their current roadmap

For more insights from CEM telecoms Global Summit, also have a look at:

zarina
Contributor: Zarina de Ruiter