CX TALK: Digital Transformation Insights From Philips
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Vijay Solanki is the Senior Director – Digital Innovation at Philips. In his presentation at the Digital Marketing Exchange he spoke about: 1) Digital innovation: what it is, why it’s important, why you need to do it, and why you need to do more of it 2) Digital transformation: for any element of digital to happens, especially in traditional companies, you need this transformative change 3) Examples of digital innovations within Philips itself Watch his full presentation below.
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