CX TALK: How RBS Uses Data & Analytics for Customer Insight

Contributor:Tania Silva-Jones
Posted: 02/07/2017


Lee Wilson works on strategy analytics, marketing and customer decisioning at Royal Bank of Scotland (RBS). In an interview at the Customer Insight and Analytics Exchange she spoke about:

  • Understanding and adapting to the changing face of customer needs and behaviours
  • The importance of data and analytics in the banking industry
  • Tools that have helped them on their insight journey and they’re planning to invest in
  • RBS’ future plans for data and analytics
  • Trends that will be leading the way in data and analytics in the next few years


Watch the full interview below.

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Contributor: Tania Silva-Jones