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Oliver
King

Oliver King

Oliver King is a co-founding director of Engine Service Design. He's a recognised pioneer in his field who regularly speaks and writes internationally on service design and innovation. He also presented "Made for the Masses", an ITV series exploring the history and design of everyday objects that have become icons of British design, and he is a board Director of the Design Business Association.

Personalisation is a must have factor in the experience your business provides. Consumers aren’t content with a one-size fits all approach; they yearn for services catering specifically for them as individuals, not numbers. We’ve reached the tipping point where consumer choice is based on service personalisation rather than price alone. But the...Full Article »